Comments on: Seattle Courant Shuts Down http://seattlehound.com/2009/06/30/seattle-courant-shuts-down/ A Seattle placeblog, written by a Nevada resident who hopes to be a Seattleite sometime soon. Wed, 05 May 2010 15:15:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Benjamin Lukoff http://seattlehound.com/2009/06/30/seattle-courant-shuts-down/comment-page-1/#comment-670 Benjamin Lukoff Wed, 01 Jul 2009 03:16:20 +0000 http://seattlehound.com/?p=442#comment-670 I'd heard of the Courant, but that's probably because I'm interested in local affairs and online news. I'd wager most "normal" Seattleites never had. I have to hand it to him for trying, though — and using Google ads at launch was a brilliant move. (That's how I heard about it first — via an add at the top of my Gmail.) As for online ad revenue, it's because no online outlets command the sort of distribution monopoly papers once did. If you placed an ad in the Seattle Times and P-I 20 years ago everyone saw it. If you place an ad on Seattlepi.com today, some people see it — but not nearly as many. There are other factors involved, too, of course, but this is a big one. I’d heard of the Courant, but that’s probably because I’m interested in local affairs and online news. I’d wager most “normal” Seattleites never had. I have to hand it to him for trying, though — and using Google ads at launch was a brilliant move. (That’s how I heard about it first — via an add at the top of my Gmail.)

As for online ad revenue, it’s because no online outlets command the sort of distribution monopoly papers once did. If you placed an ad in the Seattle Times and P-I 20 years ago everyone saw it. If you place an ad on Seattlepi.com today, some people see it — but not nearly as many. There are other factors involved, too, of course, but this is a big one.

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